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Trade Show Bags - How to Pick the Right One

Trade show bag is one of the least expensive and most effective forms of advertising. There are so many different bag styles to choose from when it comes time for your trade show or promotional event. It is important to pick the right one so that it helps to get your message out. In choosing your trade show bag, it is important to determine the products that you anticipate the event attendees will need to carry in a bag. If it is just literature and nothing bulky then perhaps a Fold Over Die cut bag would be fine. If you think the handle needs to be able to handle more then perhaps you should consider a Patch Handle bag that will give the handle area more reinforcement. For premium applications take a look at Soft loop or Ridged loop handle bags. Next is the material. Most trade show bags are made from LDPE or Low Density Polyethylene. It gives a nice substrate for printing and appears soft and glossy. HDPE or High Density Polyethylene is more durable but appears more crackly or similar to a grocery sack. The thicker you get with HDPE the nicer the bag looks. For a totally different look consider a Frosty High Density bag. It has a frosted look that is popular with boutiques and high end consumer goods. All materials can be ordered in tints or colors to get the right film color you desire. The most common film color is white. Once you know the handle style and material you need to determine the size. A 15 x 18 with a 4? bottom gusset is universally the most common size bag for trade shows and conventions. The final and most important step is determining what artwork or image you want on the bags. Your logo or marketing message should be bold and large as the bags work like a moving billboard. As attendees travel through the convention floor they will be advertising your company, brand or product to literally hundreds if not thousands of potential customers. Artwork can be printed on both sides of a bag and the message can be totally different on either side.

Article Source: http://www.articlepyramid.com

Joe Plas of International Plastics has contributed to this article. Interplas.com is located in Greenville, SC. Interplas.com is a custom manufacturer (extruder, printer and converter) of polyethylene film and bags specializing in poly bags, plastic bags, reclosable bags, retail shopping bags, merchandise bags, trade show bags, all types of poly films and many more customized plastic products. Visit the website to find more information on how they can help you meet your advertising needs.

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